The latest thought leadership from our expert teams

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Opinion

The COVID questions – shaping our response for an innovative post-pandemic world

23rd April 2020

The world is in crisis. Simple, short-term survival is everyone’s top priority, whether that’s as a nation, a government, a business, a family or a lonely and forgotten self-isolating individual. But the overwhelming necessity to endure has always been the mother of invention. Where will the crisis lead us? 

  • AI & Analytics
  • Digital services
  • Human factors
  • Innovation management
  • Strategic advice
Opinion

My ‘secret sauce’ for digital services

17th April 2020

It seems like a lifetime ago now, but it was actually only a few months. I was at a seminar, mixing freely alongside some of the brightest minds on the Cambridge tech scene. Just before the second session, I was asked a profound question. “We’re a start-up, we’ve got some great technology, but to grow we feel we need to get some digital services – how do we do it?”...

  • Digital services
  • Service design
  • Strategic advice
Opinion

We think Human Machine Understanding will transform our relationship with technology – who’s with us?

19th February 2020

The next generation of human/machine interaction demands as much imagination as it does innovation. As the business world searches for competitive advantage, the desire to imbue digital products and services with...

  • AI & Analytics
  • Digital services
  • Strategic advice
  • User Experience (UX)
eBook

8 trends impacting the beauty industry

19th February 2020

It is becoming ever more challenging for brands to gain and retain loyalty in a competitive market. From the methods they use to communicate with their customers to the products they are offering, here we go into detail on 8 of the current key trends which are impacting the beauty industry...

  • Digital services
  • Innovation management
  • Service design
  • Strategic advice
  • User Experience (UX)
Opinion

2020 is the year of the ‘network native’ – and huge revenue potential from a new kind of connectivity

18th February 2020

The telecommunications industry is once again facing significant upheaval. It’s driven by a new wave of innovation shaped by open source technology. Networks are also becoming more capable of offering new platforms and...

  • AI & Analytics
  • Connectivity & IoT
  • Digital services
  • Service design
  • Strategic advice
  • User Experience (UX)
Opinion

Synthetic biology: plotting a route from start-up to commercial value

14th February 2020

One of the advantages of my role here at Cambridge Consultants is getting to swap thoughts and opinions with some of the brightest minds in the bioeconomy. Collaborating with members of the SynBioBeta network...

  • Innovation management
  • Strategic advice
Opinion

Digital twin, digital skin: is it time to take personalization to the next level?

7th February 2020

There’s nothing more personal than skin. Equally, there’s nothing currently more appealing to consumers than personalized products and services that truly reflect their own uniqueness. The question is, what’s stopping ...

  • AI & Analytics
  • Connectivity & IoT
  • Digital services
  • Innovation management
  • Service design
  • Strategic advice
  • User Experience (UX)
eBook

An innovator's guide to personalization

7th February 2020

Until recently, beauty and tech weren’t considered complementary. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation in the beauty and... 

  • Innovation management
  • Sensing
  • Service design
  • Strategic advice
  • User Experience (UX)
Opinion

Service innovation: the time is now

20th January 2020

We have reached a defining moment in the pursuit of economic value. The commercial imperative that transitioned from the exchange of goods to the revolution of services is now settling on the goal of delivering ...

  • AI & Analytics
  • Connectivity & IoT
  • Digital services
  • Service design
  • Strategic advice
  • User Experience (UX)
Carbon Sequestration
Opinion

The other way to fix climate change – and gain competitive advantage

3rd December 2019

As part of our sustainability work, we’ve been delving into the significance of evolving global arrangements for carbon pricing and taxation, and the implications for our clients. It has led us to a new perspective. Sooner than you might think, policy changes will give product and service companies access to a new revenue stream from carbon sequestration. Global CO2 goals are long-term, but the business opportunities are unfolding now.

  • AI & Analytics
  • Physical sciences
  • Product realisation
  • Strategic advice
Opinion

Harnessing 5G to transform industry

13th September 2019

By enabling connectivity between devices and services, operators are providing enterprises with the ability to enhance their products by including network-based functionality.

  • Connectivity & IoT
  • Digital services
  • Radio systems
  • Strategic advice
Webinar

The road to AI-enhanced ADAS

20th August 2019

Advanced driver assistance systems (ADAS) is the fastest growing technology segment in the automotive market and paving the way for self-driving vehicles. AI is one of the most critical components in ADAS, vastly outperforming traditional...

  • AI & Analytics
  • Connectivity & IoT
  • Electronics & ASICs
  • Radio systems
  • Sensing
  • Strategic advice