The latest thought leadership from our expert teams

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Vlog

Multi-modal R&D as an agent of change

30th Apr 2020

Multi-modal R&D, encompasses everything from venture funding and academic collaboration, to open innovation. Is your company ready to meet the demands of today's rapidly changing markets? 

  • Innovation management
  • Strategic advice
Opinion

The COVID questions – shaping our response for an innovative post-pandemic world

23rd Apr 2020

The world is in crisis. Simple, short-term survival is everyone’s top priority, whether that’s as a nation, a government, a business, a family or a lonely and forgotten self-isolating individual. But the overwhelming necessity to endure has always been the mother of invention. Where will the crisis lead us? 

  • AI & Analytics
  • Digital service innovation
  • Human factors
  • Innovation management
  • Strategic advice
eBook

8 trends impacting the beauty industry

19th Feb 2020

It is becoming ever more challenging for brands to gain and retain loyalty in a competitive market. From the methods they use to communicate with their customers to the products they are offering, here we go into detail on 8 of the current key trends which are impacting the beauty industry...

  • Digital service innovation
  • Innovation management
  • Strategic advice
  • User Experience (UX)
Opinion

Synthetic biology: plotting a route from start-up to commercial value

14th Feb 2020

One of the advantages of my role here at Cambridge Consultants is getting to swap thoughts and opinions with some of the brightest minds in the bioeconomy. Collaborating with members of the SynBioBeta network...

  • Bioinnovation
  • Innovation management
  • Strategic advice
Opinion

Digital twin, digital skin: is it time to take personalization to the next level?

7th Feb 2020

There’s nothing more personal than skin. Equally, there’s nothing currently more appealing to consumers than personalized products and services that truly reflect their own uniqueness. The question is, what’s stopping ...

  • AI & Analytics
  • Connectivity & IoT
  • Digital service innovation
  • Innovation management
  • Strategic advice
  • User Experience (UX)
eBook

An innovator's guide to personalization

7th Feb 2020

Until recently, beauty and tech weren’t considered complementary. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation in the beauty and... 

  • Innovation management
  • Sensing
  • Strategic advice
  • User Experience (UX)
Opinion

“Don’t ask me what I want, look at what I do”: how behavioral insight can drive more successful tech innovation

23rd Dec 2019

Let me take you back to early September. I’ve just spent several hours touring the Berlin Messe exhibition grounds, wowed by the innovations unveiled at IFA, rightly regarded as Europe’s biggest and buzziest tech show. But as I sit on the packed transit rattling its way back towards the Airport, I can’t help but feel frustrated. Why? Because many consumer brands are missing a trick.

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Innovation management
  • Robotics
Opinion

Tomorrow’s consumer proposition and the new dominant metric

25th Sep 2019

How engaged is someone with a product they are using, what are they doing, how are they behaving, how are they interacting with the brand?

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Innovation management
  • Sensing
Infographic

What might we see at this year's IFA?

3rd Sep 2019

The consumer product space is dynamic, and there is a lot of potential for new value creation, what might we see at this week's IFA in Berlin?

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Innovation management
  • Robotics
Opinion

Costing the Earth

20th Jun 2019

Imagine if the price attached to every item offered for sale displayed two prices. One price is currency, the other a new currency of embedded CO2e.

  • Innovation management
Opinion

The low alcohol beer revolution - MY Beer MY Way at point of serve

12th Jun 2019

Low and no alcohol beer has been around since the 1980s, but recently there’s been a revolution in the non-alcoholic drinks sector including beer

  • Digital service innovation
  • Dispense
  • Innovation management
Opinion

Stories that inspire – beauty is more than skin deep

1st May 2019

What stood out at the Beauty & Money Summit wan't necessarily the beauty brands themselves or any technology per se, but the stories behind these young companies and the personal passion that fuels their success.

  • Digital service innovation
  • Innovation management
  • User Experience (UX)