
The latest thought leadership from our expert teams

Multi-modal R&D as an agent of change
Multi-modal R&D, encompasses everything from venture funding and academic collaboration, to open innovation. Is your company ready to meet the demands of today's rapidly changing markets?
- Innovation management
- Strategic advice

The COVID questions – shaping our response for an innovative post-pandemic world
The world is in crisis. Simple, short-term survival is everyone’s top priority, whether that’s as a nation, a government, a business, a family or a lonely and forgotten self-isolating individual. But the overwhelming necessity to endure has always been the mother of invention. Where will the crisis lead us?
- AI & Analytics
- Digital service innovation
- Human factors
- Innovation management
- Strategic advice

8 trends impacting the beauty industry
It is becoming ever more challenging for brands to gain and retain loyalty in a competitive market. From the methods they use to communicate with their customers to the products they are offering, here we go into detail on 8 of the current key trends which are impacting the beauty industry...
- Digital service innovation
- Innovation management
- Strategic advice
- User Experience (UX)

Synthetic biology: plotting a route from start-up to commercial value
One of the advantages of my role here at Cambridge Consultants is getting to swap thoughts and opinions with some of the brightest minds in the bioeconomy. Collaborating with members of the SynBioBeta network...
- Bioinnovation
- Innovation management
- Strategic advice

Digital twin, digital skin: is it time to take personalization to the next level?
There’s nothing more personal than skin. Equally, there’s nothing currently more appealing to consumers than personalized products and services that truly reflect their own uniqueness. The question is, what’s stopping ...
- AI & Analytics
- Connectivity & IoT
- Digital service innovation
- Innovation management
- Strategic advice
- User Experience (UX)

An innovator's guide to personalization
Until recently, beauty and tech weren’t considered complementary. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation in the beauty and...
- Innovation management
- Sensing
- Strategic advice
- User Experience (UX)

“Don’t ask me what I want, look at what I do”: how behavioral insight can drive more successful tech innovation
Let me take you back to early September. I’ve just spent several hours touring the Berlin Messe exhibition grounds, wowed by the innovations unveiled at IFA, rightly regarded as Europe’s biggest and buzziest tech show. But as I sit on the packed transit rattling its way back towards the Airport, I can’t help but feel frustrated. Why? Because many consumer brands are missing a trick.
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Innovation management
- Robotics

Tomorrow’s consumer proposition and the new dominant metric
How engaged is someone with a product they are using, what are they doing, how are they behaving, how are they interacting with the brand?
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Innovation management
- Sensing

What might we see at this year's IFA?
The consumer product space is dynamic, and there is a lot of potential for new value creation, what might we see at this week's IFA in Berlin?
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Innovation management
- Robotics

Costing the Earth
Imagine if the price attached to every item offered for sale displayed two prices. One price is currency, the other a new currency of embedded CO2e.
- Innovation management

The low alcohol beer revolution - MY Beer MY Way at point of serve
Low and no alcohol beer has been around since the 1980s, but recently there’s been a revolution in the non-alcoholic drinks sector including beer
- Digital service innovation
- Dispense
- Innovation management

Stories that inspire – beauty is more than skin deep
What stood out at the Beauty & Money Summit wan't necessarily the beauty brands themselves or any technology per se, but the stories behind these young companies and the personal passion that fuels their success.
- Digital service innovation
- Innovation management
- User Experience (UX)