The latest thought leadership from our expert teams

Active filters (1)
Opinion

Tomorrow’s consumer proposition and the new dominant metric

25th September 2019

How engaged is someone with a product they are using, what are they doing, how are they behaving, how are they interacting with the brand?

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Innovation management
  • Sensing
Infographic

What might we see at this year's IFA?

3rd September 2019

The consumer product space is dynamic, and there is a lot of potential for new value creation, what might we see at this week's IFA in Berlin?

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Innovation management
  • Robotics
Opinion

Complex beauty tech: three simple strategies for meaningful impact

16th April 2019

Succeeding in beauty tech is hard. New technologies are exciting to look at and talk about. Products that succeed can always answer this one fundamental question: ‘So what?’

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Sensing
  • Service design
Infographic

Bringing neutrinos to life through augmented reality

2nd July 2018

Neutrinos are one of the most important and mysterious subatomic particles in the universe. Our new infographic explains what neutrinos are and why they are so special. We’ve produced this infographic to mark the launch...

  • Augmented reality & virtual reality
  • User Experience (UX)
Opinion

Top 5 trends to look for at CES 2018

9th January 2018

The Internet of Things is an idea that’s been around for a decade or more but is just starting to permeate everyday life. Will connected discrete products be enough to woo consumers, or will...

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • AI & Analytics
Opinion

It’s a fine line between a gimmick and a useful connected service

15th September 2017

A service which benefits the consumer needs to be quick, intuitive and beneficial and have very few pain points to make it a success

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Dispense