How blockchain could transform the US prescription drug market
Addressing the skyrocketing costs of prescription drugs, and the lack of transparency around how drug prices are set in the United States, product design and development firm Cambridge Consultants has designed an open market trading platform for drug price negotiation, based on public blockchain.
By devising a set of smart contracts to be deployed on the Ethereum blockchain, Cambridge Consultants has created a transparent and trust-based mechanism that enables the trading of drug products as if they were commodities. With an open market trading place, each stakeholder – from pharmaceutical and insurance companies to the individual patient – stands to benefit.
Unlike healthcare systems around the world, pricing strategies in the U.S. severely lack trust and transparency. Pharmaceutical Benefits Managers (PBMs), the intermediaries between insurers and pharmaceutical companies, set formularies of preferred drugs based on closed-door negotiations on discounts and rebates. This often results in artificially high list prices that increase co-pay for patients, and reduced access to drugs that do not make it onto the formulary.
“Drug pricing in the U.S. healthcare system is broken because of the way the market is set up,” said Jaquie Finn, Head of Digital Health, Cambridge Consultants. “By moving to an open market that creates price competition and improves access, there is an enormous opportunity to fix it, providing the right technology is in place.”
Cambridge Consultants is leveraging blockchain’s ability to create an auditable and transparent transaction network for pharmaceutical supply and price setting. Using a public blockchain, as opposed to the private blockchains that are being trialed by some healthcare organizations, the network allows access for more traders and generates greater trust through the large number of distributed parties involved.
The platform uses a set of five smart contracts that sit on top of the public blockchain to enable and authorize trades. In addition to sell-side and buy-side contracts, contracts for sale and for products required, the trading platform also includes a smart contract for FDA approvals that automatically validates buy/sell orders, ensuring the products being sold have regulatory approval.
By creating a more transparent formulary design strategy, the platform opens the door for pharmaceutical companies of all sizes to be listed, creating greater choice for consumers, reducing the need to set high list prices and in turn, lowering out-of-pocket expenses. Meanwhile, insurance companies and PBMs can reduce administrative overhead while rebuilding trust with consumers. With greater visibility around supply and demand, the platform also has the potential to transform the secondary market, preventing third parties from profiting off supply shortages and reducing the risk of counterfeit drugs entering the market.
“Blockchain is best known as the key innovation behind digital currencies, but the opportunity is to use it to build a trust fabric in any industry that requires the linking of large volumes of dynamic data, whilst maintaining traceability – including in healthcare.” Finn continued, “we’ve done the hard part: adapting blockchain’s design and use case to address a significant problem in the healthcare industry. Now there is a practical new direction for the market, in order to address the problem of drug pricing in America.”
Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 60 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 900 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA), Tokyo and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical and life science, industrial and energy, consumer and retail, and communications and infrastructure. For more information, visit: www.cambridgeconsultants.com
Cambridge Consultants is part of Capgemini Invent, the innovation, consulting and transformation brand of the Capgemini Group. Capgemini Invent helps CxOs envision and build what’s next for their organisations. Located in more than 30 offices and 25 creative studios around the world, its 7,000+ strong team combines strategy, technology, data science and creative design with deep industry expertise and insights, to develop new digital solutions and business models of the future.
Capgemini Invent is an integral part of Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organisation of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.
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Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of 750 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston, Seattle, San Francisco (USA) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications. For more information, visit: www.cambridgeconsultants.com
Cambridge Consultants is part of Altran, a global leader in engineering and R&D services which offers its clients a new way to innovate. Altran works alongside its clients on every link in the value chain of their project, from conception to industrialisation. In 2016, the Altran group generated revenues of €2.120bn. With a headcount of more than 30,000 employees, Altran is present in more than 20 countries. For more information, visit: www.altran.com
- medical technology