Design legend Jony Ive has partnered with OpenAI’s Sam Altman to create a new family of products unconstrained by traditional interfaces – a vision that chimes with the focus at Cambridge Consultants (CC).
Here, Michelle Lim, Behavioural Scientist, Consumer Disruption, and Sam Kingston, Commercial Head of Consumer Electronics, reveal a glimpse of CC’s work to move consumers away from screens to be more present and included in the world around us.
Expert authors
Michelle's focus is on the intersection between psychology and technology. Her passion is in developing emotionally intelligent technology, human-machine teaming, and real-time adaptative systems to support humans in a wide range of sectors.
Sam’s focus is on the commercialisation of new and innovative technologies and how they can generate value. He is aware of the challenges faced by during this time of radical technological shift. He believes that well-designed technology should serve as an extension of the human body, augmenting the living experience rather than replacing it.
