If you want to transform your physical product business through digital, or you’re an existing service provider looking to deliver a radical experience to accelerate growth in a new market, we can help. We know how to create rich offerings for the market that respond to user needs and open new revenue streams. Our uniquely broad expertise can help you seize the moment and harness the transformative potential of digital service innovation.

Shaping your future

We can help you identify the new digital concept that will disrupt your market (or stop you being disrupted.) Our research will help build a deeper understanding of your users’ needs – matched to the opportunity – and we’ll work in collaboration with you to identify potential propositions and lay out practical roadmaps.

We know what it takes to develop successful digital platforms that span the physical and digital worlds. Unlike many companies in the space, we have a proven ability to align our deep knowledge of emerging technologies with global trends. From such insight comes disruptive innovation. We’ll use our hands-on knowhow to inform planning, ideation and design – and develop more viable and valuable concepts.

The rewards of rapid prototyping

Codify and test fast, learn fast, repeat. We drive selected concepts forward with an ever-evolving approach to rapid experimentation and cloud-based prototyping. Experience tells us that iterative development is the most effective way to speed low-fidelity concepts into high-fidelity prototypes.

Reaping value from data is key. Our data science capabilities deliver priceless insights into user behaviour and allow us to continually refine concepts that answer real-world needs. The value for you? It reduces risk and provides the evidence on which to base further investment and eventual implementation. Only the concepts that best meet the needs of the user survive.

Redefining business with digital service innovation

The digital revolution that is changing our world is ready to transform global business. Those who prevail will seize new service-based revenues, reach new audiences, build stronger customer relationships and be protected from competition and market shocks.

Bringing concepts to life

A viable concept is all very well. But we help you give it life by deploying an agile, scalable service. Our customised implementation expertise spans platform selection, building the technology and integrating it with existing processes and systems. Each project benefits from our world-class skills in digital security, AI, UX, and full-service development. They are brought together seamlessly within our agile and cloud-native approach.

The breadth of relevant experience at Cambridge Consultants is unmatched. You’ll be supported from the big idea to your touchdown in the marketplace – and beyond. As well as technical knowledge, we have experts on hand to help with the business side of planning your go-to-market strategy, launch plan and ongoing scaling and operations.

To explore a hypothesis for a vending service and inform our roadmap, we asked Cambridge Consultants to bring our idea to life. Their consumer experience understanding, technical depth and breadth, plus their service design expertise meant they delivered fast, and kept us focused on the MVP required for testing to get us rapidly and efficiently to our goal.
Scott Finlow, Global CMO Foodservice

We can help you achieve the seemingly impossible

A track record of success

Our team brings practical experience of helping major global companies enhance their physical products, by exploiting the opportunity of digital, as well as assisting small enterprises to expand service offerings in new markets. This ranges from major consumer brands accelerating their digital businesses, like PepsiCo, to those focused on cutting-edge industrial applications, like Hitachi. Our approach helps clients unlock their growth potential by delighting their customers, streamlining operational process, and moving into lucrative new markets.

Technical expertise, tools & facilities

Service design toolkit

Service design toolkit

Our team uses the service design toolkit to develop share innovative tools and methods to realise bold business ambitions. It bundles the key ingredients into one definitive toolkit to provide a practical and hands-on approach.


Its components are derived from methods proven by a large number of projects. As we make new technology discoveries, identify new aspirations and meet new challenges, we continually add and refine insights. The kit provides structure yet allows for flexibility – crucial requirements for service design.

Technology that enables

Technology that enables

We have a research backed capability in building open API and secure platforms that allows you to quickly unlock new ideas, address key risks and deliver better service propositions. We know how to build hugely scalable platforms that you are able to fully own.


This provides the vital ability to spin-up a new service proposition rapidly – helping organisations to touch, feel and understand new concepts but also support the essential need to trial, test and scale.

Data, development & test labs

Data, development & test labs

With one petabyte local storage and specialised hardware for telecoms chassis design, machine learning development and more, this facility allows us to develop, test and operate new cloud-ready digital services rapidly in a secure environment.


It enables rapid end-to-end prototyping and experimentation of sensitive concepts. We work across the full spectrum of cloud service providers, supporting both public and private infrastructures.

Co-creation & co-working space

Co-creation & co-working space

We are highly collaborative in our approach and provide dedicated co-creation facilities where we can join forces with our client teams to address the task in hand. Creative spaces throughout our offices provide a blank canvas for ad-hoc brainstorming sessions and planned workshops, inspiring our designers in their quest to develop impactful, unique and meaningful user experiences. During the long months of the pandemic, we raised the bar for remote collaboration by exploiting dynamic virtual environments to the full. Such experiences are now just as engaging and fruitful as face-to-face sessions.


UX design studios

Equipped for creative, collaborative thinking, we use our UX design spaces to aggregate research data, user stories and create design concepts that remain visible for the duration of the project. Each design studio allows our project teams to develop ideas and explore designs while preserving client confidentiality.

Digital Greenhouse

Digital Greenhouse

The Digital Greenhouse is our purpose-built AI research facility, specifically designed to discover, develop, and test machine learning approaches in a fast, secure environment. The facility features an NVIDIA DGX-1 Deep Learning Supercomputer, a bank of machine learning computers, petabyte local storage, and many teraflops of dedicated compute power.

Securing interconnectivity, enabling new ideas

Lear how to protect systems, data & users through the science of security

Case studies


Welcome to the office in the sky

The office in the sky has arrived. This is the story of an extraordinary business travel transformation – courtesy of office-grade, multi-Mbps inflight connectivity with minimal latency. 

VeriTherm smart thermal measurement

Digital services innovation to transform building performance  

Hitachi Vision Design

Future visions of a global society transformed

ESC Home Energy Management System

Energy service innovation for a low-carbon economy

News & insights

intent-based networking

A new way forward for industry: the pervasive intelligence of evolved intent-based networking

Jul 4, 2022

This paper outlines our concept of ‘evolved intent-based networks’ – utilising pervasive intelligence from across an entire communications network to automate configuration that supports a specific set business of requirements. The ability to assure a specific service and experience level offers huge opportunities.

  • AI & Analytics
  • Connectivity & IoT
  • Digital service innovation
  • Radio systems
Summary ORAN

RIC and roll: how to unlock the true value of O-RAN

Jun 24, 2022

This whitepaper explores the critical role that the RAN Intelligent Controller (RIC) plays in transforming the network and empowering operators to create and monetise distinctive service propositions. In other words, it’s the RIC that can unlock the true value of the “open” proposition of  Open Radio Access Network (O-RAN).

  • AI & Analytics
  • Connectivity & IoT
  • Digital service innovation
  • Radio systems
Press release

Helping visually impaired people to navigate indoor spaces

Dec 16, 2019

Cambridge Consultants and Waymap have created a unique smartphone service that helps visually impaired people to navigate through complex indoor spaces, such as public transport hubs.

Press release

Elevating the bar experience

Dec 4, 2019

A new interactive bar experience from Cambridge Consultants is announced today bridging the digital and physical worlds.



Mobile World Congress 2024

Feb 26, 2024 - Feb 29, 2024
Fira Gran Via, Barcelona

At Mobile World Congress 2024 we'll showcase the deep technology that is set to change the face of telecommunications, helping our clients expand the boundaries of innovation and unlock new business value.