
The latest thought leadership from our expert teams

Building on automation in the construction industry
Construction productivity is lagging, but AI-powered technology is ready to give industry a transformative shot in the arm.
- AI & Analytics
- Augmented reality & virtual reality
- Robotics
- Sensing

The time has come for business to step on the bridge to the metaverse
The metaverse is moving towards reality. Here we explain the vision behind the metaverse, explore challenges that still stand in its way, and point to the lessons we can learn in protecting our security and privacy.
- Augmented reality & virtual reality
- Digital security
- User Experience (UX)

Move over LiDAR, mmWave radar is here
Multiple industries are increasingly frustrated by the prohibitive cost and excessive timeframes of obtaining real-world data for autonomous vehicle (AV) development. Using simulated environments - specifically mmWave radar simulation - to train machine learning models slashes the need for real-world data collection and provides a platform for rare use cases. This innovation briefing further explores the potential of mmWave radar simulation to reduce autonomous machine costs and enable greater levels of autonomy.
- AI & Analytics
- Augmented reality & virtual reality
- Sensing

CES 2022: What consumer innovations are we predicting?
CES 2022 should be a fascinating event this year, and the team at Cambridge Consultants can’t wait to see what’s new in the consumer product space. As we know, COVID-19 has upended all our earlier forecasts and how we think about the world. In this blog, Ruth Thomson, SVP of our Global Consumer Business, shares her predictions on technology trends that will be showcased at this year’s show.
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Digital service innovation

HaptX - bringing touch to the virtual world
Interviewed at Innovation day Joe Marino from HaptX talks about introducing users to a sense of touch in VR environments.
- Augmented reality & virtual reality

The ‘last foot’: five technologies set to drive the future of personalization
Think of a product you really feel attached to – food, makeup, an electronic device, anything. What makes it feel so special? The chances are it will be the mixture of convenience, efficacy and history that creates an emotional reaction. Making you feel special. In my case...
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Digital service innovation
- Industrial design
- Sensing

“Don’t ask me what I want, look at what I do”: how behavioral insight can drive more successful tech innovation
Let me take you back to early September. I’ve just spent several hours touring the Berlin Messe exhibition grounds, wowed by the innovations unveiled at IFA, rightly regarded as Europe’s biggest and buzziest tech show. But as I sit on the packed transit rattling its way back towards the Airport, I can’t help but feel frustrated. Why? Because many consumer brands are missing a trick.
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Innovation management
- Robotics

Tomorrow’s consumer proposition and the new dominant metric
How engaged is someone with a product they are using, what are they doing, how are they behaving, how are they interacting with the brand?
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Innovation management
- Sensing

What might we see at this year's IFA?
The consumer product space is dynamic, and there is a lot of potential for new value creation, what might we see at this week's IFA in Berlin?
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Innovation management
- Robotics

Complex beauty tech: three simple strategies for meaningful impact
Succeeding in beauty tech is hard. New technologies are exciting to look at and talk about. Products that succeed can always answer this one fundamental question: ‘So what?’
- Augmented reality & virtual reality
- Connectivity & IoT
- Sensing

Bringing neutrinos to life through augmented reality
Neutrinos are one of the most important and mysterious subatomic particles in the universe. Our new infographic explains what neutrinos are and why they are so special. We’ve produced this infographic to mark the launch...
- Augmented reality & virtual reality
- User Experience (UX)

Top 5 trends to look for at CES 2018
The Internet of Things is an idea that’s been around for a decade or more but is just starting to permeate everyday life. Will connected discrete products be enough to woo consumers, or will...
- Augmented reality & virtual reality
- Connectivity & IoT
- AI & Analytics