The latest thought leadership from our expert teams

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CES 2022: What consumer innovations are we predicting?
Opinion

CES 2022: What consumer innovations are we predicting?

Jan 4, 2022

CES 2022 should be a fascinating event this year, and the team at Cambridge Consultants can’t wait to see what’s new in the consumer product space. As we know, COVID-19 has upended all our earlier forecasts and how we think about the world. In this blog, Ruth Thomson, SVP of our Global Consumer Business, shares her predictions on technology trends that will be showcased at this year’s show.

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Digital service innovation
Vlog

HaptX - bringing touch to the virtual world

Mar 11, 2020

Interviewed at Innovation day Joe Marino from HaptX talks about introducing users to a sense of touch in VR environments.

  • Augmented reality & virtual reality
Opinion

The ‘last foot’: five technologies set to drive the future of personalization

Feb 24, 2020

Think of a product you really feel attached to – food, makeup, an electronic device, anything. What makes it feel so special? The chances are it will be the mixture of convenience, efficacy and history that creates an emotional reaction. Making you feel special. In my case...

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Digital service innovation
  • Industrial design
  • Sensing
Opinion

“Don’t ask me what I want, look at what I do”: how behavioral insight can drive more successful tech innovation

Dec 23, 2019

Let me take you back to early September. I’ve just spent several hours touring the Berlin Messe exhibition grounds, wowed by the innovations unveiled at IFA, rightly regarded as Europe’s biggest and buzziest tech show. But as I sit on the packed transit rattling its way back towards the Airport, I can’t help but feel frustrated. Why? Because many consumer brands are missing a trick.

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Innovation management
  • Robotics
Opinion

Tomorrow’s consumer proposition and the new dominant metric

Sep 25, 2019

How engaged is someone with a product they are using, what are they doing, how are they behaving, how are they interacting with the brand?

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Innovation management
  • Sensing
Infographic

What might we see at this year's IFA?

Sep 3, 2019

The consumer product space is dynamic, and there is a lot of potential for new value creation, what might we see at this week's IFA in Berlin?

  • AI & Analytics
  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Innovation management
  • Robotics
Opinion

Complex beauty tech: three simple strategies for meaningful impact

Apr 16, 2019

Succeeding in beauty tech is hard. New technologies are exciting to look at and talk about. Products that succeed can always answer this one fundamental question: ‘So what?’

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Sensing
Infographic

Bringing neutrinos to life through augmented reality

Jul 2, 2018

Neutrinos are one of the most important and mysterious subatomic particles in the universe. Our new infographic explains what neutrinos are and why they are so special. We’ve produced this infographic to mark the launch...

  • Augmented reality & virtual reality
  • User Experience (UX)
Opinion

Top 5 trends to look for at CES 2018

Jan 9, 2018

The Internet of Things is an idea that’s been around for a decade or more but is just starting to permeate everyday life. Will connected discrete products be enough to woo consumers, or will...

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • AI & Analytics
Opinion

It’s a fine line between a gimmick and a useful connected service

Sep 15, 2017

A service which benefits the consumer needs to be quick, intuitive and beneficial and have very few pain points to make it a success

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Dispense