
The latest thought leadership from our expert teams

Inside CPGs – experts share their views of how CPGs can turn profit from digitally enabled products
Digital transformation is a huge topic, sweeping across many aspects of our lives, from ecommerce to the digitalization of internal systems.When we partnered with news publisher CGT (Consumer Goods Technology) for its latest webinar, we were keen to focus on a specific part of this topic - digitally enabled products. It was energizing to be joined by a world-class panel of industry experts as we swapped insights into how CPG brands can rise to this challenge.
- Connectivity & IoT
- Digital service innovation
- User Experience (UX)

Net zero product discovery
In this whitepaper we examine the potential rewards of sustainable yet multidimensional business growth and reveal why whole system mapping is a prerequisite for driving essential system-level – not just product-level – innovation.
- Industrial design
- Physical sciences
- Product realisation
- Strategic advice

The future of AI is at the edge
Driven by advances in silicon and machine learning algorithms, Edge AI is presenting vast opportunities for businesses across diverse markets.
- AI & Analytics
- Connectivity & IoT
- Electronics & ASICs
- Signal processing

The AI renaissance: why it has taken off and where it is going
The technological enablers for widespread use of artificial intelligence (AI) have fallen into place. Early movers in technology industries have driven initial applications, but the scene is now set for widespread and accelerated adoption...
- AI & Analytics

The UX Designer world: Are you interested?
A UX Designer is responsible for designing and improving the overall experience of a product or service for its users. My day to day could range from conducting user research, creating user personas, designing wireframes and prototypes, or conducting user testing.
- User Experience (UX)

CES 2023 technology trends span climate tech, sustainability, automation and autonomy
The annual CES show in Las Vegas is the most influential tech event in the world. Here, Cambridge Consultants innovation experts Ruth Thomson and Niall Mottram share their insights into the technology trends and hot topics.

Desirability, Viability, Feasibility
So you have a physical/digital innovation idea, but what now? Not everyone knows how to embark on the road to a new market breakthrough – or has the confidence to overcome natural hesitancy. At CC, we believe in the design thinking approach known as DVF (Desirability, Viability, Feasibility).
- Connectivity & IoT
- Digital service innovation
- Innovation management
- Strategic advice

Technology to help make a positive change
Isobel Ashbey is the Tech for Good Lead within the Industrial, Consumer and Energy Division and when the war in Ukraine began, was left thinking, what can Cambridge Consultants do to help?
- Innovation management
- Strategic advice

When will quantum technology deliver commercially relevant results?
The excitement around quantum technology is tempered by some pretty formidable factors. Not only is it expensive, but it can also be difficult to predict when it will start to deliver commercially relevant results.
- AI & Analytics
- Physical sciences
- Sensing

The time has come for business to step on the bridge to the metaverse
The metaverse is moving towards reality. Here we explain the vision behind the metaverse, explore challenges that still stand in its way, and point to the lessons we can learn in protecting our security and privacy.
- Augmented reality & virtual reality
- Digital security
- User Experience (UX)

Celebrating award-winning design innovation in an underserved area of women’s health
The design and technology teams working in medical technology innovation at Cambridge Consultants are passionate about improving women’s healthcare. We were delighted to welcome to CC Aashi Srivastava, the winner of Cambridge Consultants ‘Excellence in Breakthrough Design’ at the New Designers award ceremony to hear more about her perineal tear recovery kit to aid new Mums.
- Digital health
- Human factors
- Industrial design
- User Experience (UX)

AI Summit London 2022 - Chair's opening address
Tim Ensor, Commercial Director, opened the AI Summit London with an overview of the breakthroughs and commercial successes in the world of AI in 2022
- AI & Analytics