Author profile
Ruth works with consumer brands across multiple market sectors including beverages, beauty, consumer healthcare and entertainment.
Her focus is creating consumer delight and engagement through the integration of innovative technology, bringing significant business transformation for her clients.
Digital transformation is a huge topic, sweeping across many aspects of our lives, from ecommerce to the digitalization of internal systems. When we partnered with news publisher CGT (Consumer Goods Technology) for its latest webinar, we were keen to focus on a specific part of this topic – digitally enabled products. It was energizing to be joined by a world-class panel of industry experts as we swapped insights into how CPG brands can rise to this challenge.
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