The impact


Consumer demand for personalization is growing rapidly in cosmetics and skincare. With so many options, it can be hard for people to choose the right products and for brands to understand their performance. 

Skintuition can make it possible to bring complex technology from the clinic to the retail store and deliver highly personalized skincare to a mass audience. This could offer brands the ability to improve product recommendations, differentiate their propositions and transform consumer experience.      

Unique low-cost solution

At the core of the platform is multispectral imaging (MSI) – the process of capturing information from a range of wavelengths invisible to the human eye or normal RGB camera. Skintuition has no need for the complexity of conventional, costly MSI camera hardware thanks to our crucial breakthrough.

We determined the five specific wavelengths necessary to infer a full reflectivity spectrum of the skin. By using off-the-shelf LEDs at those wavelengths with a basic camera no more complex than those used in smartphones, we moved the complexity out of the camera to create a unique, low-cost solution.

Accessible personalization

Skintuition has the potential to take personalized skincare experiences to unprecedented levels – and make them widely accessible. The platform could open the way to low-priced, clip-on smartphone accessories for use at home, or simple, standalone countertop tablets for retail and salon environments. 

Crucially, its MSI capture is unaffected by ambient lighting that limits the efficacy of conventional skincare apps that rely on RGB cameras alone.

Integrated algorithms

Skintuition works by combining this definitive measurement data with smart, integrated algorithms to reveal a true picture of the condition of skin and how it changes over time. It also simulates a range of lighting scenarios.

This allows consumers to optimize their look by selecting the right cosmetic concealer or foundation to suit their skin tone in different conditions – a day out in full sunshine or under the fluorescent lights of a nightclub, for example.

Brand engagement opportunities

This technology could be incorporated into an app ecosystem offering matching product notifications, skin regimen recommendations, product promotions, purchases and more.

Actionable insights could be gathered during trials and real-world use, and good understanding of product efficacy, frequency of use and environmental impact on use could be achieved. Such insight would naturally inspire product innovation and provide compelling evidence for product selling points.

Health & wellbeing 

Beauty is more than skin deep, and the potential of Skintuition is certainly not limited to purely cosmetic applications. The approach can be used to provide a view of general skin health, including the impact of products and changing dermatological status by monitoring, for example, levels of melanin.

It could reveal areas of irritation, show the progress of acne care, track the effects of aging on skin tone and identify patches where sun cream is missing.   

One platform, many applications

Despite advanced image-processing algorithms, the inherent simplicity and cost-effectiveness creates possibilities for all sorts of applications beyond personal care. In each case, a low-cost camera would simply need to be paired with a ring of LEDs at the appropriate wavelengths for the application.

The technology could be tailored for countless industries. In agriculture, for example, it could monitor leaf pigmentation changes to warn of disease or provide a low-cost alternative to hyperspectral detection of water uptake by plants.

The challenge


Real-world image capture

Image capture in the lab, where lighting and camera angles can be controlled, is straightforward. But it’s another matter out in the real world, where the color we see is made up of the surface itself and the light in which it appears.

To overcome this, we investigated the physical basis of skin color to determine the wavelengths that define how the skin looks in any lighting. LEDs at these wavelengths create our solution, while the smart algorithms model the optical behavior of the individual’s skin.

Accuracy & accessibility

Some high-end cosmetic counters feature optical technologies that color-match concealer to an individual’s skin tone. But they are not easily accessible for everyone and they analyze only a small area of skin.

Our platform technology captures a multispectral image of the whole face and could be embodied as a low-cost device accessory with mass-market appeal.

The team


Tales of the team


Interesting insights from the people who made it happen
“We had to understand how all wavelengths of visible light interact with the skin's constituents to select just the wavelengths that give us the greatest insight.” Isobel Ashbey   
“We’re excited about the potential of technology to enable true personalization of product selection and usage, and the opportunities to delight consumers through low-cost technology.” Ruth Thomson   
“The clip-on LED design needed to combine simplicity for the user, universal fit and provide enough space around the camera without impacting use of the app.” Rosie Parrish  
“Working in agri-tech, I spotted that a simple and robust way to measure many wavelengths simultaneously could replace the complex and expensive hyperspectral cameras some growers are experimenting with.” Simon Jordan     
“ 'Imagine if your skin could talk...' – this was our starting premise. With Skintuition we wanted to explore how to bring insights from the dermatology lab into consumers’ hands.” Edward Brunner  

We can help you achieve the seemingly impossible