Insights

Experiential Sensing is a new concept from Cambridge Consultants to help brands uncover insights and trends never before possible using traditional consumer research methods.

As major brands strive to maintain consumer relevance, innovative brands will turn to technology for a deeper understanding of their customers.

The last two years have shown an incredible game changing growth in the capabilities of machines, and automated systems. Agriculture faces a need to automate, and a push of immature technology...

Connected drug delivery products (Drug delivery devices with attached/incorporated capability that includes connectivity to wider digital services) continue to be a driving force in medical devices. In this whitepaper...

The ability of AI to make accurate predictions about the behaviour of complex systems, like demand and supply of energy, will be incredibly important in the transition to a zero-carbon economy.

The Apple Watch 4 moves into new territory – that of a medical device. Recognised by the FDA under the pilot of the FDA’s pre-certification program.

Looking back 12 years, what were you doing in 2006? Facebook had just opened up its social network to the world, the first iPhone had yet to be released and apps like LINE and WhatsApp hadn’t even been created...

Most simple, single-discipline, approaches to the UN’s Sustainable Development Goals have been well explored. The next phase of solutions will be more complex and multi-disciplinary, for example, combining AI, sensing, fluid dynamics...

Unmanned Aerial Vehicle’s (UAVs) look to play an elitist role in the future of agritech. However, adoption is not without challenges. Here are four key hurdles that need to be overcome. While one might think that agri-tech...

Cryptocurrencies, bitcoin and blockchain have been all over the news lately. From my mechanical engineering background, the descriptions I read online left me with a lot of questions...

Beauty tech is slowly emerging from its chrysalis, but the butterfly has yet to discover how to fly...

Artificial Intelligence is about to appear in many more places than face recognition on social media and conversations with Alexa or Siri. The perfect convergence of AI, machine vision and automation means...