Insights

The movement is irresistible. Companies traditionally focused on physical products, from beauty to laundry, are embracing the opportunities of digital. The time to make things happen is now, before it’s too late and competitors steal a march. If you are part of a consumer business intent on transforming digitally and growing in entirely new ways, this eBook is essential reading. 

Private 5G networks promise to deliver huge business advantage. But, where to start if you are an enterprise, carrier or technology supplier considering deployment? This whitepaper is a practical guide to deploying a private 5G network for maximum business impact, including when using CBRS spectrum in the United States.

The changing regulatory and subsidy systems underpinning farming are changing radically. Furthermore, issues such as soil health, net zero and farm nature value are increasingly in the public eye.

During 2020, advanced driver assistance systems (ADAS) will continue their rise as one of the fastest growing technology segments in the automotive market. As manufacturers look to increase safety and improve the driving experience...

This whitepaper describes the benefits of introducing advanced wireless capabilities into surgical and critical care settings, the technical approaches to achieve this, and the challenges that can arise. It concludes with our vision for some exemplar use cases. 

Digital transformation is a huge topic, sweeping across many aspects of our lives, from ecommerce to the digitalization of internal systems.  When we partnered with news publisher CGT (Consumer Goods Technology) for its latest webinar, we were keen to focus on a specific part of this topic - digitally enabled products. It was energizing to be joined by a world-class panel of industry experts as we swapped insights into how CPG brands can rise to this challenge. 

It’s human nature, right? The urge to share the latest news with our peers is ingrained in all of us. It’s certainly true across the inquisitive and ever competitive consumer packaged goods industry. How did company A achieve this? How did company B make that work? What exactly is company C up to? So, when we asked for insights from a bunch of very senior innovators from some of the world’s leading CPGs – or FMCGs if you prefer – almost all were partially motivated by our promise to share the findings of our research.

CES 2022 should be a fascinating event this year, and the team at Cambridge Consultants can’t wait to see what’s new in the consumer product space. As we know, COVID-19 has upended all our earlier forecasts and how we think about the world. In this blog, Ruth Thomson, SVP of our Global Consumer Business, shares her predictions on technology trends that will be showcased at this year’s show.

To decentralise, or not to decentralise, that is the question. As well as echoing Shakespeare’s play Hamlet, this dilemma reflects the likely thoughts of current digital leaders who want to make the best use of their digital assets while maintaining trust in their data systems.

They are already physically loading our online shopping baskets, vacuuming our homes and maintaining our lawns. But what will it take for automated and autonomous systems to proliferate across industry and society – on the roads, city streets, building sites, fields, factories, and schools?

The extraordinary potential of what we might term empathic technology promises rich human/machine relationships that are almost unimaginable. 

So, whatever happened to the revolution? Sally Epstein writes of her passion to see empathic machines that do truly understand us, humans.