An invitation to explore our complex relationship with technology

Apr 10, 2019

A new public art exhibition invites visitors to explore society’s relationship with emerging technologies, including artificial intelligence (AI), data culture, and augmented reality, in a series of six interactive artworks. The initiative is an opportunity to create art from the technologies that promise to change our world, unlocking new artistic possibilities and touching on issues of privacy, control and themes raised by the UN’s Sustainable Development Goals. The exhibition celebrates the intersection of technology and art, in a rare and thought-provoking manner.

Breakthrough innovator and product development firm Cambridge Consultants has announced that it has strengthened its Marketing and Communications team with new hire Neil Gazeley taking the position of Global Marketing Director.

With a Master’s degree in Strategic Marketing, Gazeley’s career has been focused on senior marketing and communications roles for companies such as Philips Electronics and General Electric. He also brings direct experience in Cambridge Consultants’ active markets, including industrial and energy, telecommunications, semiconductor, oil and gas and defence and security.

Gazeley commented on taking up the position; “Cambridge Consultants is a company I have long admired, for its reputation as an employer of choice and trusted design and development partner. I am thrilled to be joining such a talented, award-winning team.”

Chief Commercial Officer Richard Traherne said; “Cambridge Consultants is constantly looking to attract and develop the best talent to drive our business forward and we’re excited about the new skills that Neil brings to our team. The combination of Neil’s extensive marketing experience and industry knowledge, together with brand development skills, will lead us through the next phase of our evolution.”

In addition, Cambridge Consultants has also announced that Richard Leyland, previously Marketing Manager for its Wireless & Digital Services division, has transitioned to the new role of Public Relations Manager and the company also welcomes Jeff Hall, who will lead marketing at Synapse, its US west coast operation focused on consumer product development. These changes support Cambridge Consultants’ commitment to growing its global brand and strengthening its corporate marketing and communications function.

Cambridge Consultants has enjoyed successful growth in recent years, trebling in size since 2012, extending its global footprint, establishing offices and major clients in Asia, expanding its Boston office and further increasing its US reach with the acquisition of Synapse. Cambridge Consultants has also added disruptive and emerging technology capabilities to its portfolio, such as Synthetic Biology, Robotics, Digital Services, AV/VR and Machine Learning. At the same time the company has won numerous international design awards; most recently the Queens Award for Enterprise and The Sunday Times “Top 100 best companies to work for”.

Cambridge Consultants has worked closely with Collusion along the year-long research and development phase of all the commissioned artworks, providing technical leadership and content to the programme. This has involved working alongside Arm, the programme’s other technology and innovation partner.

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Collusion 2019 takes place at Cambridge Leisure, outside Cambridge Junction in Cambridge, UK. from April 12th to April 22nd. The show is open daily from 11am to 7pm, and on Sundays from 11am to 5pm. The perception-shifting experiences are housed in specially designed pavilions, including a party set in a 2030 home hosted by a virtual assistant, a multi-narrative animated film driven by music and AI, an AI-assisted virtual avatar generator, a memorial to the 21st century that broadcasts hidden messages excavated from the blockchain, and more.

Cambridge is a global centre for academic life, and a place where technologies that the whole world uses are conceived. This dynamism is normally expressed in commercial and academic breakthroughs, but also in art, and Cambridge Consultants is proud to engage in initiatives that connect technology innovators with the vibrant art scene. Diverse teams from across Cambridge Consultants have engaged with Collusion 2019 over more than twelve months, collaborating with artists, sharing technical possibilities, helping explore the issues at hand and informing the creative process.

The Cambridge Consultants ‘Digital Greenhouse’ team, which explores the art of the possible in AI and machine learning, worked with stop-motion film producer Jo Lawrence to create an animated film, named Datacosm. The film tells the story of the movement of data from A to B, revealing the process of performing and making. Across the screen we see a ticker-tape of blocks of code, showing that this work is in fact the product of real-time AI. As a live pianist plays the piano in front of a movie screen, an AI system based on Cambridge Consultants’ The Aficionado identifies the genre of each piece as it’s played – baroque, classical, ragtime, or jazz – selecting corresponding film footage from a pool of animated sequences to be played in layered composites. In this world, data engineers are shown as puppeteers, controlling the digital space from beneath the stage.

Separately, a team drawn from Cambridge Consultants’ user experience group worked with actors from theatre company Crowded Room on their project 2030. The team augmented the project’s own research by running a user experience workshop to explore the role of technology in the home in the year 2030. The resulting work locates visitors in the near future, imagining that AI systems are fully integrated into the everyday to the point of being trivial. Two actors invite the audience, who are the guests at a party, to nominate one of them to play the AI, and the other, the party’s host. While the audience is entertained, it must confront the potential of the host’s mother being looked after by a virtual assistant, along with some awkward moments as the host tries to impress.

“Over recent years we’ve seen the emergence of highly sophisticated ‘deep’ technologies that hold world-changing potential and significant social impact,” says Richard Traherne, project sponsor and Cambridge Consultants’ Chief Commercial Officer. “We’ve provided technology experts and passionate minds, drawn from across our business, to collaborate with Collusion to help explore these implications and prompt artistic reflection and debate. We’ve found the project fascinating: an unusual combination of technical and artistic perspectives examining the potential of technology, resulting in thought-provoking art that’s accessible to a broad audience.”

The Collusion 2019 showcase is funded by Arts Council EnglandCambridgeshire & Peterborough Combined AuthorityCambridge ConsultantsArm, and Anglia Ruskin University with support from venue partners Cambridge Leisure and Cambridge Junction.

To learn more about Collusion 2019, visit:

Notes to editors

About Cambridge Consultants and Capgemini

About Cambridge Consultants
Cambridge Consultants develops breakthrough products, services and intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 60 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 800 team members, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA), Tokyo (Japan) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications.

About Capgemini Invent
As the digital innovation, design and transformation brand of the Capgemini Group, Capgemini Invent enables CxOs to envision and shape the future of their businesses. Located in nearly 40 studios and more than 60 offices around the world, it comprises a 10,000+ strong team of strategists, data scientists, product and experience designers, brand experts and technologists who develop new digital services, products, experiences and business models for sustainable growth.

Capgemini Invent is an integral part of Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 325,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.

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