The latest thought leadership from our expert teams

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Opinion

An innovator’s guide to personalization

17th April 2019

The beauty and personal care industry is undergoing a massive digital transformation as technology is rapidly changing the relationship between consumers and brands...

  • Digital services
  • Sensing
  • Service design
Opinion

Complex beauty tech: three simple strategies for meaningful impact

16th April 2019

Succeeding in beauty tech is hard. New technologies are exciting to look at and talk about. Products that succeed can always answer this one fundamental question: ‘So what?’

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Sensing
  • Service design
Opinion

Product development guidelines for consumer healthcare vs. regulated medical products

5th April 2019

Consumer healthcare device or regulated medical device? The distinction is becoming more complex, fortunately there is FDA guidance on how to navigate these pathways

 

  • Digital health
  • Product realisation
  • Strategic advice
Opinion

커피 컵 서비스가 일회용 컵 사용 중단을 위한 해법이 될 수 있을까?

4th April 2019

그러나 고객들이 일회용 컵을 고집하는 2가지 이슈를 간단하게 해결할 수 있다면 어떨까? 캠브리지 컨설턴트는 고객이 원하면 언제든지 재활용 컵을 사용할 수 있으면서도 사용 후 세척할 필요가 없는 서비스 컨셉을 구상했다.

  • 디지털 서비스
  • 혁신 관리
  • 서비스 기획
Opinion

Survey: Your experiences of the menopause

7th March 2019

We need your help. We’re developing a new drug-free product concept to alleviate the discomfort of menopausal hot flushes. Please join our survey.

  • Human factors
  • Industrial design
  • User Experience (UX)
Opinion

One voice to rule them all?

12th February 2019

The consumer tech space changes fast. Alexa is doing well, especially in the US and UK. What does it mean for Amazon? And where to go from here?

  • AI & Analytics
  • Strategic advice
Opinion

CES predictions - did I get it right?

22nd January 2019

Now all the hype is over I’ve had the chance to reflect on the technology trends at CES 2019. Then my colleague Martin reminded me that I wrote a blog last year predicting what would be hot at CES 2019. So, how did I do?

  • AI & Analytics
  • Connectivity & IoT
  • Digital health
Infographic

How to make a non-smart system smart

16th January 2019

Thanks to AI and smart algorithms combined with low cost sensors, giving legacy system 'smarts' is an effective way in delivering a multitude of benefits.

  • Connectivity & IoT
  • Digital services
  • Dispense
  • AI & Analytics
  • Sensing
  • Service design
Opinion

What to expect at CES - tech for insights and trials, not just for products

4th January 2019

It’s that CES time of year again and alongside the latest technology and product launches, I think 2019 will be the year we see much greater use of tech for insights and trials.

  • Industrial design
  • Product realisation
  • Sensing
Opinion

Bringing desirability to medical devices

19th December 2018

The recent launch of the Apple Watch Series 4 is the latest example of a device developed by a traditional consumer product company making a well-publicized entry into the patient-facing medical device market. Patient-facing devices...

  • Digital health
  • Electronics & ASICs
  • Human factors
  • Industrial design
  • Mechanical engineering
  • Product realisation
  • User Experience (UX)
Opinion

My first home ECG measurement - thanks, Apple!

12th December 2018

Apple just released the software to enable taking a home ECG on the Watch 4. I tried it out! Will this impact our health?

  • Digital health
  • AI & Analytics
  • Sensing
Vlog

Designing the consumer experience

10th December 2018

Selling to consumers today is all about the whole consumer experience. AI systems are already at work behind the scenes creating personalised shopping experiences for us

  • Innovation management
  • Service design
  • Strategic advice