Reflexion: App concept takes beauty tech to the next level

Feb 20, 2019

Breakthrough innovation specialist Cambridge Consultants today announced Reflexion, a unique skin analysis concept. The world’s first mobile app to harness Bidirectional Scatter Distribution Function, a sophisticated measure of reflected light, Reflexion measures the ‘shininess’ of skin, enabling personalized recommendations of beauty products.

Reflexion is a demonstration of an Artificial Intelligence-powered tablet app, designed to respond to the growing consumer desire for bespoke cosmetics and beauty products. Reflexion’s skin analysis system requires no additional hardware and provides much deeper insight than basic image analysis applications. It will help brands to make personalized product recommendations, moving beyond a transactional relationship to provide powerful new consumer experiences.

With a surge in ‘beauty tech’ products capturing the attention of both consumers and the beauty industry, we’re entering a new era of individualized cosmetics. Reflexion’s analysis system provides a ‘shininess measurement’ that highlights areas of the user’s face that are particularly glossy, unlocking information and insight about consumers that would conventionally require professional diagnostic technology.

Reflexion works by measuring the Bidirectional Scatter Distribution Function (BSDF) of a user’s face. More simply, light is reflected or scattered differently by shiny or matt surfaces. The Reflexion application takes multiple images while illuminating the face from different angles using the mobile device’s screen. Reflexion uses the image data and measures the reflected light from every pixel in every image, then uses cleverly applied Artificial Intelligence (AI) algorithms to create a map of gloss, surface roughness and reflectivity.

Commenting on the announcement of Reflexion, Robin Ferraby, Consumer Commercial Manager, said, “Reflexion is a breakthrough in the beauty tech market, delivering rich insights on our dermatological make-up. Using the standard camera function on our phones or tablets, Reflexion takes existing hardware components and applies AI to help visualize the secrets of our skin. We’re excited to have developed an innovative beauty technology with mass-market appeal.”

Reflexion indicates degrees of shininess, identifying areas of the skin that might require bespoke treatment. This also means it could identify whether specific beauty and cosmetic products, such as foundation, have been evenly and accurately applied. Reflexion can also build 3D maps of the surfaces it analyzes. In the cosmetics and personal care world, this could pave the way for personal wrinkle measurement, for the first time enabling consumers to track the efficacy of a regime over an extended period.

“There are many beauty apps available to download but they lack the depth of insight that consumers require to assess their skin and provide accurate product recommendations. Reflexion makes unique use of existing tablet technology, beyond the simple image processing that most apps use, to deliver insights that go well beyond skin deep,” added Robin.

This announcement builds on Cambridge Consultants’ continued work on skin diagnostics, which includes an analytical model for light’s interaction with the skin and Skintuition, a skin diagnostics system that uses multispectral imaging to enable users to analyze and observe their skin in greater detail. These tools provide valuable insights into skin health, condition and dermatological status.

Notes to editors

About Cambridge Consultants and Capgemini

About Cambridge Consultants
Cambridge Consultants develops breakthrough products, services and intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 60 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 800 team members, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA), Tokyo (Japan) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications.

About Capgemini Invent
As the digital innovation, design and transformation brand of the Capgemini Group, Capgemini Invent enables CxOs to envision and shape the future of their businesses. Located in nearly 40 studios and more than 60 offices around the world, it comprises a 10,000+ strong team of strategists, data scientists, product and experience designers, brand experts and technologists who develop new digital services, products, experiences and business models for sustainable growth.

Capgemini Invent is an integral part of Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 325,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.

Get The Future You Want

Visit us at

Recent announcements

Deep tech

Are you curious about new technologies, and how they can lead to long-term sustainable value?

We think creatively at the intersection of business and technology, inventing solutions to redefine what you do.


You need a partner with intimate knowledge of your industry and proven experience of delivering value from deep tech breakthroughs.

Discover more about the work we do in your sector and how we can create real commercial advantage for you.


Take a look at the latest insights, ideas and perspectives from CC.

Explore a cross-section of up-to-date content on the deep tech trends shaping the future of business and society.


Are you looking for an opportunity for your abilities to be recognised, and make a real difference?

Whether you are just starting out or you’re an experienced professional, we would love to hear from you.