The latest thought leadership from our expert teams

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Opinion

Human-Machine Understanding: how tech can help us to be more human

Nov 6, 2021

So, whatever happened to the revolution? Sally Epstein writes of her passion to see empathic machines that do truly understand us, humans.

  • AI & Analytics
  • Digital service innovation
  • User Experience (UX)
Whitepaper

Turning trash to cash: microalgae cultivation to mitigate environmental waste impact

Oct 21, 2021

This paper explains how ‘turning trash into cash’ provides opportunity for companies to gain first-mover advantage in several fields. With a clear, problem/solution approach, it outlines a method that be considered simply as a way to capture carbon – but is more likely to yield benefits in the creation of valuable bio-derived compounds.

  • Bioinnovation
  • Sustainability
Opinion

AI safety might be a worry, but innovators of autonomous systems have no need to panic

Sep 24, 2021

Now don’t be alarmed, but I want to pose a potentially unnerving question: just how safe is artificial intelligence? Those of you of a sensitive disposition might already be recalling images of James Cameron’s self-aware Terminators hunting down humankind in a post-nuclear wasteland.

  • AI & Analytics
  • Connectivity & IoT
  • Digital security
  • Industrial design
  • Strategic advice
Webinar

Rethinking AI investments, redefining success

Sep 22, 2021

Tim Ensor, Director of AI, opened the headline stage at the AI Summit London 2021 with a review of the most notable AI breakthroughs that have been accomplished in the past year and a recognition of just how hard achieving this level of innovation can be.

Understanding these challenges provides an opportunity to rethink our AI investments and significantly increase the impact they can have on our businesses. By applying design thinking, Tim shows, with concrete examples, what this means and how we can help each other achieve success with AI.  

  • AI & Analytics
Opinion

Resolving the crucial conundrum of cybersecurity in digital transformation

Sep 22, 2021

Digital transformation surges on, with market sectors as diverse as automotive, consumer packaged goods and healthcare unlocking new revenue streams, greater customer insights and deeper connections with consumers.

  • Connectivity & IoT
  • Digital security
  • Digital service innovation
  • Strategic advice
Opinion

Domestic appliance brands must adopt a radical, digital-first mindset to get ahead

Sep 15, 2021

Product owners in appliance brands across the world are sitting on the threshold of extraordinary digital opportunities – but a radical change of mindsets is vital if they are to take advantage of them.

  • Digital service innovation
  • Innovation management
  • Product realisation
  • Strategic advice
eBook

Digital transformation for physical product companies

Aug 26, 2021

The movement is irresistible. Companies traditionally focused on physical products, from beauty to laundry, are embracing the opportunities of digital. The time to make things happen is now, before it’s too late and competitors steal a march. If you are part of a consumer business intent on transforming digitally and growing in entirely new ways, this eBook is essential reading. 

  • Digital service innovation
  • Innovation management
  • Product realisation
  • Strategic advice
Opinion

The insider’s view

Aug 2, 2021

What is it really like to work at Cambridge Consultants? Here, three senior colleagues look back on their time at the company and the experience of working here.

  • Digital service innovation
  • Embedded software
  • Human factors
  • Project management
  • Radio systems
Opinion

From emissions to sequestration, how does your product’s carbon modelling shape up?

Jun 16, 2021

Over a series of discussions with clients on sustainability we’ve been building a quick and accessible modelling tool to model the carbon cost implications of typical high-volume products across a variety of markets.

  • AI & Analytics
  • Innovation management
  • Strategic advice
  • Sustainability
Opinion

Our sustainable materials database is enabling innovation in the drive to net zero

Jun 10, 2021

The ambition to reduce or eliminate single-use plastics from the world’s supply chains is of course as laudable as it is essential. I’m proud to be part of a team of colleagues dedicated to doing something about it – by creating a guide that is helping innovators switch to alternatives.

  • Bioinnovation
  • Innovation management
  • Product realisation
  • Sustainability
Opinion

Rethinking Materials – it’s time to deliver some wins in packaging sustainability

May 27, 2021

With the world becoming increasingly impatient for a great sustainability reset, last week’s inaugural Rethinking Materials Virtual Summit did a pretty decent job at starting to shape the agenda for innovation in plastics and packaging over the next five or so years.

  • Bioinnovation
Opinion

The new digital services contract: you control your data, we’ll deliver your experience

May 20, 2021

Time is running down on the tacit agreement that we will happily trade our personal data for digital services. In this article I examine the distributed ledger technologies which will power breakthrough smart digital platforms.

  • Cloud/scalable systems
  • Digital service innovation
  • Product realisation
  • User Experience (UX)