Digital transformation for physical product companies

by Jennifer Gomez | Aug 26, 2021

The movement is irresistible. Companies traditionally focused on physical products, from beauty to laundry, are embracing the opportunities of digital. The time to make things happen is now, before it’s too late and competitors steal a march. If you are part of a consumer business intent on digital transformation and growing in entirely new ways, this eBook is essential reading.

I’ve drawn on more than 20 years of experience in brand and global business management to share what I call the ‘Product+ playbook’ – a wide-ranging guide to help you reach beyond the physical to grasp the added value of innovative digital services. From getting started to making it work in the real world at scale, this guide to digital transformation is intended to provide insight and inspiration in equal measure.

Scroll down to download the eBook

Expert authors

Consulting Director, Consumer Disruption | View profile

Jen helps consumer businesses transform digitally to grow in new ways.

Latest research

Deep tech

Are you curious about new technologies, and how they can lead to long-term sustainable value?

We think creatively at the intersection of business and technology, inventing solutions to redefine what you do.


You need a partner with intimate knowledge of your industry and proven experience of delivering value from deep tech breakthroughs.

Discover more about the work we do in your sector and how we can create real commercial advantage for you.


Take a look at the latest insights, ideas and perspectives from CC.

Explore a cross-section of up-to-date content on the deep tech trends shaping the future of business and society.


Are you looking for an opportunity for your abilities to be recognised, and make a real difference?

Whether you are just starting out or you’re an experienced professional, we would love to hear from you.