Author profile
Jen helps consumer businesses transform digitally to grow in new ways.
She has 20+ years experience in brand and global business management, with a focus on breakthrough innovation and launching new platform opportunities. She is focused on turning great ideas into in-market success for her clients.
When making a career move during the pandemic, I wondered whether it would be a risky decision during a time of such uncertainty. This fear was almost instantly swept away when I started working at Cambridge Consultants. My time at CC is flying by and having been a part of the consulting team for almost three years now, it’s been great to work with some fantastic consumer brands and companies.
Not everyone knows how to embark on the road to a new market breakthrough – or has the confidence to overcome natural hesitancy. At CC, we believe in the design thinking approach known as DVF (Desirability, Viability, Feasibility).
Companies focused on physical products, from beauty to laundry, are embracing the opportunities of digital. The time to make things happen is now, so you are intent on digital transformation and growing in entirely new ways, this eBook is essential reading.