This year’s winners in the Cambridge Consultants Associate Prize for Breakthrough Design, part of the New Designers awards, all delivered outstanding product concepts created to respond to unmet user needs
Author profile

Lai Chiu Tang
Head of Design, Medical Technology
Lai Chiu Tang leads a design team focused on medical technology innovations at Cambridge Consultants. With over 18 years of experience in medical device development, Lai champions design and innovation to improve the user experience of products. Her expertise spans industrial design, UI, packaging and information design.