Design legend Jony Ive has partnered with OpenAI’s Sam Altman to create a new family of products unconstrained by traditional interfaces – a vision that chimes with the focus at Cambridge Consultants (CC).
Here, Michelle Lim, Behavioural Scientist, Consumer Disruption, and Sam Kingston, Commercial Head of Consumer Electronics, reveal a glimpse of CC’s work to move consumers away from screens to be more present and included in the world around us.